From the idea to the first paying customers.

That is how we built our own startups, with our own money: the doubt first, then the MVP, then the real product. We do the same loop with you.

You have an idea and want to start.

From the MVP to the pitch, all the way to a product that holds real customers: we have been round that loop on the products below, with our own money. We do it with you from the first doubt onwards.

We start from the doubt, not the idea

The first thing we look for is why your idea might not work: who actually needs it, who already does it, what it costs to get chosen. If we find those reasons we tell you before taking a euro to build anything.

The MVP: the first version people can use

One thing, done well, in real customers' hands within weeks. Not a demo that runs on your laptop: a product someone can try, pay for and complain about.

The pitch, and the material investors ask for

The story, the screens and a demo that actually works during the call. We put together what investors expect to see, with the numbers the product really produces rather than ones invented at a desk.

Grants, investors, incubators

We help you show up where the money is and work out which route makes sense for you. We are not accountants or financial advisors: when you need one we say so, and we work alongside whoever you choose.

From MVP to the real product

Once the idea stands up, whatever was provisional gets rebuilt: accounts, permissions, payments, real load. This is the part that decides whether the product carries the growth or breaks at the first spike.

And then, the numbers that matter

How many come back, what a new one costs, where they stop. We look at them with you and decide what to build next — and what to remove, which is the part nobody does.

Tell us the idea

Our own startups.

Nobody asked us for these: they came from a problem that kept coming back, we carried them through to customers and we maintain them. What we learn in here ends up in your project.